Is ChatGPT's 'Accomplishment Engine' Beating Google's Search Engine?

You might think that my headline is a question I want you as my readers to guess that ChatGPT is taking over google search engine, you are wrong if you think this way.

You.com CEO, Richard Socher explains how AI and large language models are challenging Google's position at the center of our information universe.

Google's search dominance won't be toppled easily. But new AI features in search engines like Microsoft's Bing and startup competitor You.com rapidly reshape consumer expectations. As users seek more efficient search options, the search landscape is poised for a significant shift. 

According to AI ethicist and You.com CEO Richard Socher, the search landscape has been influenced by several waves of Google alternatives and "hacks.

" For example, millions of users add "site:reddit" to their search queries to find authentic opinions and experiences from Reddit rather than commercial content optimized for Google. 

And, the rise of TikTok as a search alternative among Gen Z users and the emergence of generative AI-like chatbots have also challenged traditional search methods by surfacing social video content that doesn't originate from Google-owned YouTube. 

As Socher explained, Bing, You, and other search startups incorporated these features, offering users a more personalized search experience.

Incorporating AI and chat in search is more than just a novelty, said Socher. It has the potential to transform search engines into "accomplishment engines," helping users complete tasks more efficiently and avoid being inundated with low-quality content or ads. 

"SEO-driven low-quality content has diluted the value of search results," said Socher. "This has fed consumer demand for better search experiences."

But can generative AI and user control really challenge Google's hegemony in the search market? According to Socher, the key lies in innovation, user control, and strategic partnerships. 

He acknowledged that Google has built a significant moat around its business, from owning the operating system, Android and Chrome OS, and the browser, Chrome, to maintaining a $15 billion partnership with Apple to remain the default search engine on its devices.

 However, he also pointed out that entrenched habits can change, citing the shift from using "Skype" as a verb to newer communication platforms like Zoom.